Common Management Admission Test (CMAT) Practice Exam

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Digital signage is used for which of the following?

Managing attendee registrations

Distributing information throughout the venue

Digital signage is primarily utilized for the purpose of distributing information throughout a venue. This form of communication can be dynamic and visually engaging, allowing organizations to convey messages such as schedules, directions, promotional content, or other relevant information to attendees in real-time. By using screens or displays strategically placed throughout an area, digital signage helps ensure that all visitors can access important updates and announcements effectively, enhancing their overall experience. This proactive distribution of information is especially beneficial in environments like conferences, airports, malls, and events where visitor flow and communication are critical. The other choices describe functions that are either more specific or do not align with the primary purpose of digital signage. While managing attendee registrations is typically handled by dedicated software, suggesting nearby hotels pertains to customer service or hospitality management, and streaming live presentations generally involves different technology solutions, none of these fulfill the broad and direct role of digital signage in distributing information on-site.

Providing suggestions for nearby hotels

Streaming live presentations online

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