Common Management Admission Test (CMAT) Practice Exam

Who provides the ESG to the meeting planner?

1. The exhibition organizer

2. The Convention Services Manager (CSM)

3. The exhibitors themselves

4. The venue management team

The correct answer is: The Convention Services Manager (CSM)

The Convention Services Manager (CSM) is responsible for providing the Event Specification Guide (ESG) to the meeting planner. The ESG is a detailed document that outlines all the logistics and specifications for an event, including room layouts, audio-visual needs, catering requirements, and timelines. Since the CSM acts as the main point of contact between the meeting planner and the venue, they ensure that all necessary information is coordinated and documented properly for the successful execution of the event. Their role is crucial in facilitating communication and ensuring that the meeting planner has all the relevant details to manage the event effectively. The other options do not typically have the responsibility of providing the ESG. For example, while the exhibition organizer may assist with various aspects of the event, they do not usually supply the ESG directly; that’s a role more aligned with the CSM and the venue management. Exhibitors might contribute specific details pertaining to their booths or exhibits but do not prepare or provide the overarching logistics document. Similarly, while the venue management team plays a vital role in executing the event, they typically work collaboratively with the CSM on the logistics rather than issuing the guide directly to the planner.