Common Management Admission Test (CMAT) Practice Exam

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Which type of booth faces one aisle and is based on a 10-foot by 10-foot configuration?

Peninsula booth
Island booth
Linear booth
End cap

The correct answer is: Linear booth

The linear booth is designed to be situated in a straight line alongside a single aisle, typically having a configuration of 10 feet by 10 feet. This arrangement allows for a simple and accessible exhibition space, where participants can engage with visitors directly from the aisle. Linear booths often have neighboring booths on either side, which promotes interaction due to the centralized path provided for foot traffic. This layout is particularly effective for straightforward, uncomplicated displays and is a common choice at trade shows and exhibitions, making it an efficient way to present products or services while maximizing visibility and accessibility. In contrast, the other types of booths offer different configurations and visibility strategies. The peninsula booth faces two aisles, providing greater exposure but differing in layout. The island booth is open on all four sides, allowing for more extensive displays and interactions but not conforming to the specific aisle-facing requirement. The end cap is a variation that allows for two open sides, similar to a peninsula, but it specifically ends a row of linear booths. Thus, the linear booth uniquely matches the description given in the question.