Common Management Admission Test (CMAT) Practice Exam

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What services are provided by an Official Service Contractor (OSC)?

Only venue leasing
Only advertising services
Limited to floor plan development and booth design
Include a variety of marketing programs

The correct answer is: Include a variety of marketing programs

An Official Service Contractor (OSC) plays a crucial role in the planning and execution of events, particularly in trade shows and exhibitions. The services provided by an OSC extend beyond a single function; they encompass a broad range of marketing programs that are essential for the overall success of an event. The key responsibilities of an OSC typically include managing logistical aspects such as setting up and tearing down exhibits, providing necessary equipment and furnishings, and facilitating services like electrical and internet connectivity. Additionally, OSCs often offer marketing services that can range from creating promotional materials to managing advertising and public relations efforts associated with the event. They may also engage in activities designed to boost attendance and enhance the overall experience for participants. This diverse service spectrum makes option D the most accurate and complete answer because it captures the multifaceted nature of the roles that an OSC fulfills, which can significantly impact the success and efficacy of an event.