Common Management Admission Test (CMAT) Practice Exam

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What is the primary reason organizations host exhibitions?

To increase brand awareness
To foster networking opportunities
To make money
To develop new products

The correct answer is: To make money

The primary reason organizations host exhibitions is often centered around increasing brand awareness. Exhibitions provide a platform for companies to showcase their products, services, and innovations to a broader audience, which can include potential customers, business partners, and industry stakeholders. By participating in exhibitions, companies can enhance their visibility in the market, establish their presence, and differentiate themselves from competitors. Fostering networking opportunities is also a significant aspect of exhibitions, as they bring together industry professionals and allow for valuable connections to be made. However, the overarching intent typically hinges on the promotion and recognition of the brand itself. While making money is a potential outcome of hosting an exhibition, it tends to be a secondary goal. The focus is more on attracting interest, engaging with the target audience, and building relationships that can lead to future sales rather than immediate profit. Developing new products may occur as a result of insights gained during exhibitions, but it is not the fundamental reason for holding such events. Organizations primarily seek to raise awareness and create a presence in the market through these exhibitions.