Common Management Admission Test (CMAT) Practice Exam

In which way can exhibition space be sold internationally?

1. By square footage

2. By cubic content

3. By the number of sponsored events

4. By the type of vendors

The correct answer is: By cubic content

Selling exhibition space internationally can be effectively accomplished by considering cubic content, as it allows for a more comprehensive assessment of the space that will be utilized. When dealing with exhibitions, particularly those that are large or multi-dimensional, taking into account the height as well as the area can be crucial. This is especially relevant in venues where booths may have multi-level displays or installations that utilize vertical space. Cubic content provides a clearer picture of the overall volume available for creating engaging and dynamic exhibits, which can be critical to meeting the needs of exhibitors looking to maximize their presence. Since space in exhibitions can be limited, understanding how much cubic space is available helps organizers better manage and allocate space effectively. This approach also accommodates a wider variety of display methods and products, enhancing the experience for both exhibitors and attendees. In contrast, focusing solely on square footage might not capture the full scope of what can be achieved in the space, while metrics such as the number of sponsored events or the type of vendors involve different considerations that aren't directly related to the physical space being sold.